HIRT.swiss - BAU Munich 2017

Positive response from the public:
HIRT at BAU Munich

In January 2017, over 250,000 visitors attended BAU Munich, and nearly one-third of those were international guests. BAU is without a doubt the world’s leading trade fair for architecture, materials and systems – and, this year, provided a platform for the debut of HIRT swiss descending windows. The presentation of the descender front caused quite a stir.

Stefan Hirt, owner and driving force behind product development at the company, was pleased with the results of the trade fair: “Visitors were enthusiastic about the descender front at BAU, which is something we are very proud of. From the first day of the trade fair, we had a large number of very interested visitors come to our stand.”

BAU is an important gauge of current trends in the industry. That is why HIRT decided to introduce its descender front to a discerning international audience at BAU Munich 2017 with a two-storey stand. And this decision proved to be the right one. A 1 : 1 live presentation in the trade fair hall allowed visitors to truly experience the unique facade with HIRT swiss descending windows. Renowned architects received first-hand information about the possible dimensions and materials that can be used for descender fronts. Delegations from HIRT sales partners in Australia and the United Arab Emirates visited the stand. Contractors were inspired by the design. For Stefan Hirt, discussions with possible sales partners in additional countries, including Israel and Brazil, played a major role in making the trade fair participation a success. The five-person team at the HIRT swiss descending windows stand were able to establish many new connections, which in turn evolved into concrete project enquiries. One contract was even concluded on site: Gerhard Gerstenmayer, official sales partner in Germany, together with the representative from Medicke Metallbau GmbH signed a contract for a project in Berlin.